Online Retail Sales Optimization
Online Gift Retailer missing out on the opportunity to add additional revenue by providing differentiated customer experiences and by offering the right items in the right order to increase cross-selling
Customer Centric and Reward Programs
CVS had made very little use of their consumer shopper card data. They did not use the cards to build promotions, discounts or products offers to incent repeat buyers/ loyal purchasers. Other Drug Retailers were starting to enter the market with their own shopper card programs
The Changing Landscape for Retail and CPG
E-commerce represents both a challenge and opportunity to retailers. It can help a smart CPG retailer meet the needs of a small, localized store format, but it is only the first step in a journey.
The Current Marketing Trends in Retail and CPG
Consumers have the ability to begin and end their shopping experience from any device or channel, any time of day.
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